Jiva Technology

Google, Algorithms and the nature of human beings..

I’m about to embark on a one week experiment that I’m possibly going to regret: I’m switching my default search tool from Google to Bing. I’d like to make the change to DuckDuckGo, but Apple doesn’t seem to have that in the preferences (reasons on a postcard, please). You might ask yourself what’s prompted my foray into the long grass of internet search and the answer would be simple: all I see in the results is SEO’d content. It’s a downside of being a business insider. We in the business know that people are essentially lazy, that they won’t go past the first page of results and that the chances of getting any click-throughs declines rapidly as you move down the page. It’s also human nature: once people know there’s an algorithm, they’ll try to game it. Of course, Google try to stay ahead of the game by promoting original content of a certain type, but at the end of the day, it’s a computer algorithm and not a person that decides what’s good and what’s not. Google even admit as much when you look to improve the way you use search terms (see point 2). I know what you’re going to say, “it’ll be just as bad on Bing”, which is probably true, but I know that people don’t spend half as much time trying to game Bing as they do on Google.

Wish me luck and I’ll see you in a week or so…

WebRTC comes to Tutorhub

From day one, Jiva Technology has been both a real time ¬†and an open standards house. There are times when that felt like we were swimming in front of a wave, not on the crest of it, but just the same, it always felt like the right thing to do. Sometimes, “doing it right” is more important than “doing it quick”. For Tutorhub users on the Chrome browser, we’ve just switched to webRTC to support the audio component of our online classroom and it’s a great example both of the power of open standards (it’s a big improvement for our customers, out of the box) and how the big guys can help the rest of the industry by investing in open standards to the benefit of all. Google put a lot of muscle and support behind webRTC, so thanks Google, keep up the good work. It also shows why everyone in the industry should be supporting initiatives like this …. Apple.

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United Kingdom