Jiva Technology

On Any Given Sunday

Without giving the game away as to what we’re doing, there’s a major (maybe even major squared) new product release on the way from the House of Jiva. We’re all very excited at what will be a big step forward for us. The only trouble is, we’ve had to go through agonising levels of detail in the marketing plans to back up the new release. I know, as Al Pacino famously reminded his team in “On Any Given Sunday”, it’s all about inches – the small gains, but I have to say that the product plan is vastly more interesting than the marketing plan. Perhaps that’s why so many technology companies spend much more time on their product than on marketing, despite all the evidence to suggest that marketing is as important as product. Note to self: grin and bear it.