Jiva Technology

Why the Maker Movement matters.

It’s easy, especially for those of us who’ve inhabited the technology world for some time, to forget that technology is not an end itself, it’s merely a means or a tool to do something better or faster or cheaper or in a different time or place etc. So when an interesting new technology hits the streets,  I have to fight my natural inclination to squirrel into the technology itself and take a step back; one which allows me to assess the impact (big or small) and the potential consequences of the technology.

At the moment, I have my eye on 3D printing and the nascent Maker Movement in the US (and increasingly elsewhere too). In it’s desire for people to seek a more authentic and ‘hands on’ relationship with products, the Maker Movement can trace it’s roots back to the craft breweries of San Francisco in the early and mid seventies, but I think it’s one of those technologies, when coupled with internet based distribution, that has the potential to unlock enormous changes in the way we design, make and distribute the everyday products that we rely on. There was a time when I thought it would be contained to some of the more traditional craft areas, but I was astonished to find people making cars, synthesisers and much more. When Sir James Dyson recently voiced his concerns about the focus on internet startups in the Old Street area, at the expense of ‘designers and makers’ what he overlooked is that the area is also home to an incredibly vibrant and creative ‘makers’. Watch this space.




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