Jiva Technology

7 deadly sins of a start up


1. Not understanding how your market (and customer) ticks. In (minute) detail.

2. Thinking that marketing effort compensates for poor product

3. Thinking that a great product needs no marketing

4. Getting your pricing wrong

5a. Thinking that being cautious will get you somewhere eventually

5b. not understanding that being brave is not the absence of fear, it’s about being scared but doing it anyway

6. Having a great idea and doing nothing about it

7. Not understanding that failure is part of the process



Regus House
1 Friary

Temple Quay
United Kingdom