Jiva Technology

The difference between markets and information about markets

Snappy title, huh? Ok, so my subject may make for dreary title, but trust me, it’s one of the most important issues in the internet business and understanding the difference can make the difference between being a healthy, growing company and an involuntary not-for-profit. Google, Facebook and Twitter understand the difference.

Ultimately, information about markets can be more valuable than the markets themselves. It’s one of the reasons why traders in corn futures earn more than traders in corn. In the most extreme examples, the commodity itself can be given away for free because the information about the market is so valuable. Google is a great example of this. Their corn (search) is offered for free in return for corn market data (information about what people are searching for). Facebook are quietly doing this in the market for your likes and dislikes (don’t tell me you thought that button was there for fun). But if collecting and controlling information about markets has always been more profitable, why aren’t more people at it? I mean, it’s not a new thing – the Rothschild’s understood it 200 years ago and got seriously rich as a result.

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