Jiva on Wikipedia..
So I typed Jiva into the all knowing Google and lo and behold there was a Wikipedia entry so I thought I would have a look.
Apparently Jiva in Hinduism and Jainism is a ‘living being’. Now that makes us ‘Living Being Technology’ which given our focus on the concept of People Search with Beanbag and Advisr I think its a nice fit. Kevin and or Jon are probably going to tell me this was always the plan but I’m going to take a bit of convincing!